Case studies · CPG · Influencer marketing

Vital Proteins: Launched with 1,200 creators. Kept the flywheel spinning.

A launch that needed to feel everywhere at once — then an always-on creator program that kept selling.

CPG · Influencer marketing

Launched with 1,200 creators. Kept the flywheel spinning.

A launch that needed to feel everywhere at once — then an always-on creator program that kept selling.

  1. 01

    Launch strategy: product seeding to 1,200+ wellness, fitness & food creators

  2. 02

    Tiered nano-to-macro program with usage rights baked in

  3. 03

    Whitelisted creator ads (Spark & partnership ads) scaling the winners

  4. 04

    Always-on monthly content drops with real ROI reporting

1,200+Creators activated
480MOrganic + paid impressions
$14.6MEarned media value
6.2xROAS on creator ads
Vital Proteins collagen peptides
@wellness.creatorSponsored
♥182kLearn more

My morning ritual, one scoop at a time ☕

@vitalproteinsSponsored
♥96.4kLearn more

20g of collagen. Zero effort.

@food.creatorSponsored
♥311kLearn more

Collagen cold foam? Yes please.

1,200+ creators live
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