CPG · Influencer marketingLaunched with 1,200 creators. Kept the flywheel spinning.
A launch that needed to feel everywhere at once — then an always-on creator program that kept selling.
- 01
Launch strategy: product seeding to 1,200+ wellness, fitness & food creators
- 02
Tiered nano-to-macro program with usage rights baked in
- 03
Whitelisted creator ads (Spark & partnership ads) scaling the winners
- 04
Always-on monthly content drops with real ROI reporting
1,200+Creators activated
480MOrganic + paid impressions
$14.6MEarned media value
6.2xROAS on creator ads

@wellness.creatorSponsored
♥182kLearn more
My morning ritual, one scoop at a time ☕
@vitalproteinsSponsored
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20g of collagen. Zero effort.
@food.creatorSponsored
♥311kLearn more
Collagen cold foam? Yes please.
1,200+ creators live
