Fitness · New club launchesNew clubs. Lines out the door on day one.
Equinox needed brand-new locations to open at capacity — not spend six months ramping up.
- 01
Geo-fenced paid social & search around every new club 90 days pre-open
- 02
Founding-member offer, landing pages and waitlist built to convert
- 03
CRM, SMS & email nurture that turned waitlists into signed members
- 04
CTV + digital out-of-home bursts to own the neighborhood launch week





























































