Viceroy Los Cabos: Turned the Pacific into a booking engine.

Turned the Pacific into a booking engine.

Viceroy wanted more direct bookings from high-value travelers — and less dependence on the OTAs.

1. 01

   Full-funnel plan across connected TV, streaming audio & DOOH in feeder markets

2. 02

   Paid social & search capturing travelers the moment they start planning

3. 03

   Booking-engine tracking for true, room-night ROAS

4. 04

   Flighting built around peak, shoulder & holiday demand