SkinLab by Dr. Roth Case Study

Med spa · Influencer + local SEO

Turned local creators and “near me” searches into a full appointment book.

SkinCeuticals SkinLab by Dr. Roth was opening on Market Street in The Woodlands next to established med spas. It needed walk-ins, booked consultations and local trust — fast.

01
Local creator program: Woodlands & Houston beauty creators hosted for signature facials, Morpheus8 and SkinScope analysis
02
Google Business Profiles, review engine and service pages built to win “med spa near me” and treatment searches in every ZIP we targeted
03
Creator videos whitelisted as Reels & TikTok ads geo-fenced within 10 miles of Market Street and Kirby Drive
04
Promo codes, booking links and Google store-visit tracking tying every post to a visit

+186%In-store visits from Google & social

#1Map pack for “med spa The Woodlands”

3.2MCreator video views

-41%Cost per booked consultation

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Guest browsing the SkinLab treatment menu in the SkinCeuticals lounge

Morpheus8 treatment at SkinCeuticals SkinLab by Dr. Roth

In-store visits · Market Street

Booked from a creator post · just now

SkinLab by Dr. Roth: Turned local creators and “near me” searches into a full appointment book.

Turned local creators and “near me” searches into a full appointment book.

Find out where your budget is leaking.