Kroger: Creators, billboards and streaming — one campaign, every aisle.

Creators, billboards and streaming — one campaign, every aisle.

Kroger wanted to drive store visits and delivery orders across dozens of markets at once.

1. 01

   Recipe-creator influencer program driving to Kroger pickup & delivery

2. 02

   DOOH & billboard flights within miles of stores in 38 markets

3. 03

   Paid OTT/CTV and streaming radio bought by DMA

4. 04

   Store-visit lift measurement to prove what worked