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Case studies · Fitness · New club launches

Equinox: New clubs. Lines out the door on day one.

Equinox needed brand-new locations to open at capacity — not spend six months ramping up.

Run a business like Equinox? Get your Leak Check →All case studies
Fitness · New club launches

New clubs. Lines out the door on day one.

Equinox needed brand-new locations to open at capacity — not spend six months ramping up.

  1. 01

    Geo-fenced paid social & search around every new club 90 days pre-open

  2. 02

    Founding-member offer, landing pages and waitlist built to convert

  3. 03

    CRM, SMS & email nurture that turned waitlists into signed members

  4. 04

    CTV + digital out-of-home bursts to own the neighborhood launch week

$4.8MPre-sale membership revenue
11,400Founding-member leads
94%Capacity on opening day
-62%Cost per lead vs. benchmark
Run a business like Equinox? Get your Leak Check →
Equinox club studio overlooking the New York skyline
Equinox club interior
New founding memberClub launch · just now
Waitlist → memberClub launch · 2m ago
Tour bookedClub launch · 4m ago
Pre-sale tracking ahead of plan
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