Celsius: Sent shoppers straight to the shelf — store by store, region by region.

Sent shoppers straight to the shelf — store by store, region by region.

Celsius needed sell-through at specific big-box retailers in priority regions, not just more awareness.

1. 01

   Geo-fenced paid social & search around big-box stores in priority DMAs

2. 02

   “Find it near you” ads with live store-locator landing pages

3. 03

   Creator + CTV bursts synced to in-store promos and endcap resets

4. 04

   Weekly sell-through data looped back into spend by region